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Which Way
Lee Sampson
Leadership Blog

Which Way
Lee Sampson
Leadership Blog

Which Way

Which Way 68

A digital illustration by artist Lee Sampson from the "Which Way?" series. The goat stands in front of an open fridge with a thought bubble above its head asking, "What did I want from here again?" Meanwhile, the dog and the blind donkey wait nearby in the wheelbarrow, both holding cups of tea with a freshly boiled kettle visible in the background. Looking toward the goat, the blind donkey asks, "Did you forget?" The illustration features the quote by Plato at the bottom: "Thinking: the talking of the soul with itself."

Which Way 66

A single-panel digital illustration by artist Lee Sampson from the "Which Way?" series, split into two horizontal sections. In the top section, extinct animals—a mammoth, Tasmanian tiger, moa, and dodo—stand in a line. The dog, goat, and blind donkey stand in queue behind them. The goat asks, "What's this queue for?" and the moa replies, "The end." In the bottom section, the dog, goat, and blind donkey are sprinting away into the distance, yelling back, "Wrong queue!" The dodo watches them go, calling out, "Good luck." The illustration features the quote by Friedrich Nietzsche at the bottom: "We love life, not because we are used to living but because we are used to loving."

Which Way 67

A digital illustration by artist Lee Sampson from the "Which Way?" series, showing the three characters sitting together on the ground. The goat is accidentally standing directly on the dog's paw. Holding its paw in pain, the dog says, "Ouch, you're stepping on my feelers." Looking down crossly while still standing on the dog, the goat replies, "What a stupid place to leave them." Beside them, the blind donkey tries to console the dog by saying, "Remember what Rousseau said." The illustration features the quote by Jean-Jacques Rousseau at the bottom: "Insults are the arguments employed by those who are in the wrong."

Which Way 62

A single-panel digital illustration by artist Lee Sampson from the "Which Way?" series, split into four vertical sections depicting an increasingly steep mountain climb. In the first section, the terrain slopes sharply upward as the blind donkey pushes the goat and dog in the wheelbarrow, with the goat calling out, "Let's Explore." In the second section, the incline grows much steeper; everyone is out of the wheelbarrow manually hauling it up as the goat says, "a little more." In the third section, zoomed out to show an even more extreme angle, the characters use ropes and climbing gear to pull themselves and the wheelbarrow up the cliff while the goat repeats, "A little …." In the final section, they stand atop a sharp, pointy peak looking out across a sprawling mountain range toward the sea and sky, where the goat softly says, "..More?!" The illustration features the quote by Blaise Pascal at the bottom: "Nature is an infinite sphere of which the center is everywhere and the circumference is nowhere."

Which Way 65

A single-panel digital illustration by artist Lee Sampson from the "Which Way?" series, split into three horizontal sections. In the top section, a wall board lists "Tasks" with two columns titled "Today" and "Tomorrow." Twelve colourful Post-it notes are scattered under Tasks. The goat says to the dog, "We have to categorize them," and the dog replies, "I got it." In the middle section, every single Post-it note has been moved under the "Tomorrow" column, leaving "Tasks" and "Today" completely empty. In the vibrant bottom section, the dog and goat ride in the wheelbarrow pushed by the blind donkey. The dog wears a life preserver and snorkeling gear, and they joyfully shout, "To the beach!" The illustration features the quote by Plato at the bottom: "The beginning is the most important part of the work."

Which Way 64

A digital illustration by artist Lee Sampson from the "Which Way?" series, showing the three characters on their journey. The blind donkey pushes the wheelbarrow, thinking quietly to himself, "One step, then another, one step, then another." Riding inside the wheelbarrow together, the dog looks up from a book and says to the goat, "The why seems to matter." Looking down at a phone, the goat replies, "Ergo, the 'how' sells." The illustration features the quote at the bottom: "No one saves us but ourselves. No one can and no one may. We ourselves must walk the path."- Budha

Which Way 63

A top-down, bird's-eye view digital illustration by artist Lee Sampson from the "Which Way?" series. The goat and the dog are lying back inside the wheelbarrow, looking up at the sky while the blind donkey pushes them from behind. The goat turns to the dog and asks, "I wonder why flies fly in circles?" Floating in the air directly above them, a small fly buzzing in circles wonders, "I wonder what they're looking at? Is there something behind me?" The illustration features the quote by Plato at the bottom: "Wonder is the feeling of the philosopher, and philosophy begins in wonder."

Which Way 61

A digital illustration by artist Lee Sampson from the "Which Way?" series, showing the three characters gathered around the wheelbarrow. The dog is bent over, examining it closely and declaring, "It's clear, it's red." The goat stands beside it and says, "To me, it's black and white, it's orange." Looking exasperated, the blind donkey replies, "Clear, red, black, white, orange, doesn't matter." The illustration features the bottom quote by Jean-Jacques Rousseau: "Man was born free, and he is everywhere in chains."

Which Way 60

Illustrated Soft Skills for Human-Centered Leadership.

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