Lee Sampson, like many introverts, often observes the world with a slightly different lens.
Lee Sampson
Welcome to a different kind of creative and leadership conversation.
I’m Lee Sampson—an author, illustrator, and long-time human being.
For years, my work centred around a penguin-powered world of leadership, drawing on 20+ years of operational experience leading diverse teams.
That journey produced over a thousand illustrations, five leadership books, and The Illustrated Guide to Leadership Soft Skills—all dedicated to making human-centred leadership, empathy, and organisational culture accessible and lighthearted.
Today, that same commitment to reflection and humour lives in my daily single-panel cartoon series, Which Way.
Following the quiet, thoughtful journey of Soma (a blind donkey), Pnema/Passio (a dog), and Hegemonikon, Which Way explores life, perspective, philosophy, and how we navigate the world together.
It’s a morning pause for introspection—a space to smile, reflect, and find a fresh vantage point before the day takes over.
Beyond drawing and writing, I’m a husband, father, dog walker, and lifelong Kiwi and artist currently based in Cape Town.
Whether you’ve followed the penguins from the beginning or are just discovering Which Way, I’m glad you’re here.
Support the Journey
If you enjoy starting your morning with Which Way and want to go behind the curtain, you can support my daily creative routine and unlock exclusive extras on Patreon
