Welcome to a different kind of leadership conversation.

I’m Lee Sampson, and this is the penguin-powered world of leadership – a space for introspection, humor, and personal growth.

For four years, I’ve been sharing leadership insights through relatable penguin cartoons, born from my 20+ years of experience leading and developing diverse teams.

I believe leadership isn’t just about strategy and results; it’s fundamentally about people. It’s about empathy, engagement, and creating a positive culture where everyone can thrive.

That’s why I created “Lee Sampson’s Leadership Penguins” and wrote The Illustrated Guide to Leadership Soft Skills. This book, and this website, are dedicated to making human-centered leadership accessible and enjoyable for everyone.

Here you’ll find the penguin cartoon resources exploring essential soft skills, along with articles.

Whether you’re a seasoned executive or just starting your leadership journey, I invite you to explore. See yourself in the penguins, find a fresh perspective, and perhaps even have a little fun along the way.

Beyond leadership development, I’m also a husband, father, dog walker, and lifelong artist – all experiences that shape my perspective and find their way into the penguins. I hope to inspire more art and more thoughtful leadership in the world.